Digital agency Waste developed the project with their newly created in-house design and animation studio, This Thing of Ours, to craft an action-packed, black and white, frame by frame animation.
Waste releases epic, frame-by-frame animation for the Brawl Stars community Players were called upon to colour in a single frame for the chance to be featured in the final film credits – and to win in-game rewards.
The individual frames were then dropped, in batches, on Reddit. The community chose their favourite frame, coloured it in however they wanted, then re-shared it back for Waste to stitch together into a show-stopping animation, built from the very best submissions. 700 entries were collated – 296 were chosen for the final edit.
Benny Bentham, Associate Creative Director at Waste, said of the project:
“The Brawl Stars community are incredibly engaged, so we knew that asking them to colour in one frame wouldn’t be a problem. We gave them an ideal blank canvas to play with, and they didn’t disappoint. But we had no idea how many entries we would get – and the level of skill we would see.”
The 25-second animation was created as a relentless montage of Brawl Stars characters and action, carefully designed to ensure every single frame was bursting with movement. And, so that each frame could be viewed more easily, the frame rate was dropped to 12 f/s, allowing players to scroll through and admire each individual work of art.
Alex Robinson, Motion Director at This Thing of Ours said of this innovative project:
“We had no idea what the final film would look like, but the end product blew us away. For us it was the perfect mix of our in-house animation expertise and social outreach, which created a completely unique and community-driven film.”
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